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Premoney 70: CrewLab & Algae Cooking Club

Climate friendly cooking oil & student athlete retention programs

Sponsored by

I believe we’re past the 3-day period that Larry David considers acceptable to wish you a Happy New Year. Regardless, I hope your new year is off to a smashing start.

Last week, we made 15 Introductions between founders and investors, really happy to see how active this community is despite the long delay.

To all of the new readers of Premoney:

  1. Welcome! If you haven’t already, please reply to this email introducing yourself, why you signed up, and what type of investing & scouting you’re interested in. Excited to meet you!

  2. What to expect: In each Premoney newsletter you’ll learn about two companies that are currently raising.

  3. Meet the founders: If you’re intrigued by the companies featured, hit the “Connect with…” button and we’ll introduce you directly to the founders.

If you’re a founder, currently raising, and want to apply to be on Premoney, submit an application here.

Todays Sponsor:

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This weeks companies:

Company: CrewLAB

Founder: Dominic Pardini

Raise Details: Raising a $1.5M pre-seed round. $1.1M Committed

  • Participation from NEA via Scott Sandell.

    • More info on their investment here.

  • Other existing investors include Drew Ginn (3x Olympic champion) and several other angel investors

Vertical: Sports, SaaS, EdTech

Business Model: B2B

1-Liner: Trusted by over 5,000 athletes/coaches across 4 countries and 3 sports & backed by multiple Olympic champions, CrewLAB is a digital set of tools that creates unstoppable teams..

Description: Kids who regularly participate in sports while growing up, are 2x less likely to suffer from depression and other mental health issues. CrewLAB is a team management and retention platform that is proven to retain athletes, improve engagement – and simplify coaching. We're bringing the best of AI, sports science and psychology to the everyday sports team.

We're at a pivotal moment having just signed a partnership with the national governing body of rowing to get our product in the hands of thousands of teams and to support the development of the Olympic team and are in talks with other major leagues and governing bodies to repeat this model.

Traction Indicators:

  • ~$100k ARR with 10% MoM growth

  • 75 paying teams

  • 3.4 viral coefficient,

  • Customers include: Princeton, UCLA, USC, University of Texas, Team USA, & more

  • Founders are elite athletes and startup veterans that have coached for decades

  • Oversubscribed Angel Round in 2022 with former CMO of Bumble, General Counsel of Marriott, 3x Olympic Gold Medalist, founder of Adobe Flash

Founder: Kasra Saidi

Raise Details: Raising $2MM

  • 70% committed

  • Current investors include: Regeneration VC, L-Catterton, Wildcat (from Squared Circles), as well as Joyance & various food angels 

Vertical: Food, Climate

Business Model: DTC, Retail

1-Liner: Earth's purest chef-grade cooking oil you've never tried. Algae is the mother of all plants and produces a extra pure, omega-9 rich, flavor-enhancing everything oil using a fraction of planetary resources. 

Description: As food curiosity and backlash against seed and vegetable oils hits an all-time high, we are launching culinary liquid gold - algae cooking oil. Algae is the mother of all plants, naturally producing a super high quality versatile cooking oil that uses a fraction of the planetary resources. The team has secured an exclusive supply agreement with the leading algae oil producer providing a runway to become the #1 disruptor in the cooking oil aisle. And to build instant credibility, we’ve partnered with Daniel Humm and Eleven Madison Park as our Culinary Innovation and R&D team.

Traction Indicators: 

  • Accepted onto Thrive Market, Pop-Up Grocer and onboarded with Faire and 2x speciality, premier DSD partners. Erewhon, Goop, Sweetgreen testing oil for potential menu integrations. 

  • Top 10 in Snaxshot 'State of Snax' report, our club culinary officer Daniel Humm was featured in much-talked-about doc You Are What You Eat 

  • 40% opt-in rate from food creators to particulate in launch, 2x industry opt in benchmark 

That’s all for this week!

As always - thank you everyone, and please share, send feedback and introductions, or reach out to collaborate.

Jake