Premoney 24: Localie & RealDay

Welcome to week 24! Cannot believe it has been six months of Premoney :-) I’ve had an incredible time curating this newsletter, and am extremely thankful to all of the founders, subscribers, and supporters have joined along the way. Side note: I love todays logos.

🎉 Soft-Launching my own company…Swapstack! 🎉

Next week, I’ll provide a deeper dive on what I’ve been working on when I’m not running Premoney. For now, I’ll tease ya’ll with a short blurb:

Company: Swapstack (in beta)

Founders: Jake Schonberger (yours truly!) & Jake Singer (yes, two Jakes!)

Blurb: Swapstack is a community & platform that connects newsletter writers to brands, to conduct high value sponsorships.

Why:

1. Newsletter writers speak to an audience that trusts them, and spends a ton of time with their content.

2. Brands want to do high-value sponsorships, but identifying and connecting with individual writers is a huge hassle.

Traction: 

• 150+ writers

• 1.8 Million newsletter subscribers represented

• ~$20k sponsorship value created

If you’re a brand looking to do highly targeting advertising, or a newsletter looking to monetize without a paywall. Check us out!

This weeks’ Premoney companies:  

Company: Localie

Founder: Nick Nedelchuk

Vertical: Travel…I know! Scary right? But this team is growing DURING the pandemic. Imagine what they can do after.

Business Model: Marketplace

Stage: Raising a seed round.

1-Liner: Find inspiring and verified locals who can show you around

Description: With Localie you can choose a verified local who speaks your language, shares same interests and values who will be happy to meet you and individually show around the city and country. Hense we involve local communities into the tourism which makes tourism more sustainable for the cities, by bringing value to their inhabitants — not huge companies incorporated overseas. Also, Localie is an ideal way to explore new countries in COVID-19 times, as this is an individual bespoke product, keeping you away from crowds.

Traction:

• $11k GMV in December 2020

• $40k GMV/mo run-rate

• 400% MoM growth

Company: RealDay

Founder: Georg Schmertzing

Stage: Pre-seed, raising €700k

Vertical: Human Resources, Recruiting

Business Model: B2B, SaaS

1 Liner: Realday is a workforce management platform designed to transform how you engage, manage and retain your workers and clients with a seamless technology-led experience.

Description: Realday is a state of the art workforce management software that specializes in the deployment and scheduling of candidates in the temporary staffing world.

We developed a portal for the recruiters, a candidate app to accept/swap shifts, communicate with the agencies, handle compliance etc. and a client app to book and schedule shifts. We have a fully-fledged standalone product, which shows fantastic growth and increased brand awareness in the industry.

Traction:

• €10k MRR

• 17 Employers signed on

• 40% MoM growth rate

Premoney Extras:

📈 Looking for a job in VC? Check out Confluence.VC

Clay Norris, an associate at Mucker Capital, curates a newsletter highlighting the next era of investors and operators. He also calls out job openings, fellowships, and other way to wedge into the VC world.

👩🏽‍🎓👨🏼‍🎓 Celebrating Student Founders

In partnership with the Envision Accelerator, I’ll be periodically featuring highly impressive student-led companies over the coming weeks.

Devie | Puja Balachander 

Schefs | Lola Lafia & Pedro Damasceno

That’s all for today! Thanks everyone.

Jake